Generative Engine Optimization · GEO

When buyers ask AI,
make your company answerable.

I help growing companies improve how ChatGPT, Claude, Perplexity, Gemini and Meta AI understand their offer, find their evidence and decide which sources deserve a citation.

AI DISCOVERY MAPORIGINAL ILLUSTRATION · NOT A CLIENT RESULT
BUYER ASKSWhich provider fits?
YOUR BRANDClear · credible · retrievable
ChatGPT
Claude
Perplexity
Gemini
Meta AI
01
Machine-readable clarity

Give answer engines a consistent picture of the company and its expertise.

02
Evidence they can retrieve

Build useful pages supported by first-party and independent sources.

03
Questions you can measure

Track representative buyer prompts instead of chasing a vague score.

What GEO actually changes

A retrieval problem before it is a content problem.

Publishing more is not the objective. The objective is to make the right facts easy to identify, verify and connect to the buyer's question. That requires content, technical structure and external evidence to tell the same story.

01

Start with buyer questions

Define the prompt set, target market and commercial intent before changing the website.

02

Separate observation from inference

Record which platforms mention the brand, which sources they cite and where the evidence is missing.

03

Fix the source layer

Improve entity clarity, service pages, original proof, structured data, internal links and crawler access.

04

Measure movement honestly

Re-run a controlled prompt set and report coverage, citations and remaining gaps—without promising a ranking.

Three deliverables

From baseline
to visible progress.

A contained GEO engagement produces an evidence pack, a prioritized implementation and a measurement loop your team can continue.

01 / AUDIT

AI visibility baseline

A representative prompt set tested across the relevant answer engines.

  • Brand and category coverage
  • Competitor and source map
  • Citation and claim inventory
02 / IMPLEMENT

Source-ready website

Prioritized changes that make the offer and its evidence easier to retrieve.

  • Entity and service clarity
  • Answer-ready pages and schema
  • Technical and crawler readiness
03 / MEASURE

Visibility cockpit

A repeatable view of the questions, platforms, mentions and evidence gaps.

  • Prompt monitoring framework
  • Coverage and citation changes
  • Next implementation backlog

The collaboration standard

Designed to earn trust before testimonials.

Botticceli is building its public GEO case-study library. Until verified client evidence is available, the site will not invent names, logos, quotes or revenue claims.

SCOPE
“A defined question set before a single recommendation.”

Every audit records the audience, commercial intent, markets and platforms in scope.

EVIDENCE
“A baseline that distinguishes facts from assumptions.”

Findings link back to captured answers, cited sources and observable website signals.

HANDOVER
“An implementation backlog the team can actually use.”

Actions are prioritized by impact, confidence, effort and ownership—not a generic checklist.

Verified reviews will appear here only with permission.

This protects client confidentiality and keeps the portfolio accurate while the first public GEO case studies are produced.

First step

Bring ten questions
your buyers ask.

We will inspect what the major answer engines currently return and decide whether there is a valuable GEO project behind the gap.

Book a 30-minute call