Workflow, pipeline, GEO or website diagnostic
Current state, evidence map and an implementation-ready recommendation.
Justin Escourolles · AI automation freelancer
Focused systems for work,
growth and the web.
Botticceli helps startups and teams of up to 100 people automate operations, build cleaner revenue workflows and launch a credible digital presence. The goal is a working deliverable—not a strategy deck.
01 · AI workflow automation
Move repeated work through the business automatically.
I design and build workflows that receive information, apply rules or AI where useful, update the right systems and leave a visible operational result.
Typical outcomeOne manual process becomes a documented, monitored workflow.
COMMON BUILDS
What can be automated
- Document intake, classification and structured extraction
- Research briefs, reporting and recurring summaries
- Customer onboarding and internal task coordination
- Email, Slack, Notion, Airtable and Google Workspace flows
- API integrations using n8n, Make or Zapier
DELIVERY
What you receive
A workflow map, working build, representative tests, exception handling, documentation and a handover walkthrough.
Input→Logic or AI→Business action→Log
02 · Lead generation and CRM
Turn a market into a qualified, usable pipeline.
I build lead research and qualification systems around your offer and ideal customer—not generic lists. The workflow can cover enrichment, scoring, CRM routing and follow-up preparation.
Typical outcomeQualified accounts arrive in the CRM with context, an owner and a next action.
COMMON BUILDS
Revenue workflow components
- ICP definition and account research
- Clay enrichment and professional data validation
- AI-assisted qualification with transparent reasons
- HubSpot properties, lifecycle stages and lead routing
- Personalisation inputs and sales-ready briefs
DELIVERY
Start with a contained pilot
A focused first batch proves whether the targeting and scoring logic are useful before the system is scaled.
Target market→Enrichment→Qualification→HubSpot
03 · Finance workflow automation
Make financial operations faster without losing traceability.
My finance background shapes the build: clear logic, visible controls and data that can be reviewed. AI is used for language and documents; deterministic rules remain where accuracy matters.
Typical outcomeRecurring finance work becomes structured, checked and easier to review.
COMMON BUILDS
Finance and document workflows
- Recurring invoice generation and controlled email delivery
- Document naming, filing and data extraction
- Approval, exception and missing-data alerts
- Reconciliation support and audit-ready logs
- Management reporting from spreadsheets or operational tools
DELIVERY
Designed around controls
Every build defines stable identifiers, duplicate protection, failure paths and the evidence needed to understand what happened.
Source data→Validation→Finance action→Audit log
04 · Modern showcase websites
Launch a site that explains the offer and creates the next conversation.
I combine positioning, AI-assisted production and front-end execution to build distinctive websites for freelancers, startups and small businesses. The result is responsive, fast and ready to deploy.
Typical outcomeA credible web presence connected to booking, lead capture and follow-up.
COMMON BUILDS
What the website can include
- Offer positioning, English or French copy and visual direction
- Responsive one-page or multi-page showcase site
- Modern interactions and purposeful motion
- Calendly, contact forms, analytics and CRM handoff
- Technical SEO, structured data, sitemap and deployment
DELIVERY
Built to connect
The website does not have to end at a form. It can feed the same qualification, CRM and follow-up workflows used by the rest of the business.
Visit→Clear offer→Lead capture→Follow-up
05 · Generative Engine Optimization
Become easier to retrieve, cite and recommend in AI answers.
I audit the questions buyers ask, inspect which sources answer engines currently use and improve the entity, content, structured data and technical signals that make your company understandable.
Typical outcomeA measured AI-visibility baseline and an implementation backlog tied to real buyer questions.
COMMON BUILDS
What GEO delivery can include
- Prompt set and AI answer visibility audit
- Competitor, source and citation mapping
- Entity clarity, proof pages and answer-ready content
- Schema, llms.txt and AI crawler readiness
- Repeatable checks across ChatGPT, Claude, Perplexity, Gemini and Meta AI
DELIVERY
Evidence before optimisation
The engagement starts with a defined prompt set and a recorded baseline. Recommendations are separated into technical fixes, source improvements and new content—without promising rankings or citations.
Buyer questions→Answer audit→Source fixes→Measurement
How engagements start
Small enough to decide. Useful enough to matter.
The first scope is deliberately bounded. It should create evidence, reduce delivery risk and make the next commercial decision obvious.
from $450
Focused working build
One clear automation, lead pipeline component, GEO implementation or web prototype.
End-to-end delivery
Integrated build, testing, documentation, deployment and handover.
Best fit
Designed for growing teams.
Startups and small businesses
Usually 5–100 people, with a real operational bottleneck and someone who owns the outcome.
Remote and international
Available for clients in the US, Canada, France, Switzerland, the UK, Australia and Western Europe.
Your existing tools first
HubSpot, Clay, n8n, Make, Google Workspace, Notion, Airtable, AI answer engines and APIs.
Direct freelance delivery
You work with the person mapping, building, testing and documenting the system.
Quick answers
Before we talk.
Can you combine more than one service?
Yes. A website can feed a lead qualification workflow, route records into HubSpot and trigger personalised follow-up. The first proposal will separate essential scope from optional extensions.
Do I need n8n, Make, Clay or HubSpot already?
No. I can work with the stack you already have or recommend the smallest setup that supports the required outcome.
Do you guarantee revenue or meetings?
No. I guarantee the agreed research, workflow, testing and delivery quality. Sales results also depend on the offer, market, timing and commercial execution.
How quickly can a project begin?
A diagnostic can usually begin with one short conversation and representative examples. Delivery timing depends on the number of integrations, data quality and review requirements.
A clear first conversation
Bring the outcome.
We will map the build.
Justin Escourolles · AI Automation Freelancer · ESSEC Business School · English and French.